How We Helped an EdTech Startup to Increase Their Monthly Revenue by 66%

February 18, 2025

11 min read

228k app downloads through Google ads

115% Growth in Revenue

Decreases the Cost Per Acquisition by 29%

TABLE OF CONTENTS

Example H2

About the Client

The community-led EdTech startup is in the Finance Niche. It helps people achieve financial mastery through courses, workshops, and offline events.

The Challenge

They did not have a Proper User Acquisition Roadmap, so they struggled with high Cost per Acquisition for high-ticket products priced more than INR 30,000. This resulted in a low-profit Margin and cash burn.

Our Solution

Xcelerate Digital proposed a Growth Plan using performance marketing strategies:

Highly Targeted Top of the Funnel Ads: We focused on crafting high-quality ads across Google, YouTube & Meta. It helped us to increase brand trust and reach on a large scale among the ICP.
‍User-Generated Ads for Retargeting: To establish authority and generate more trust among trust, we launched real user stories as video and static ads.

Key Performance Indicators (KPIs)

Cost Per Lead

Return On Ad Spend

Average Order Value

Revenue Per Month

Number of Conversion Per Month

Amount paid to acquire capture interest of a user

Revenue generated against ad spend

The average revenue generated from a single purchase

Total revenue generated in a single month

The number of users who purchased the course in a month

Results Delivered

The implemented strategy yielded significant results for the client within a year:

Cost Per Lead: We brought down the average Cost Per Lead to Rs. 900
Return On Ad Spend: We generated an average month-on-month ROAS of 2.5
Average Order Value: The courses cost between Rs. 30,000 and Rs. 50,000. We were able to generate an Average Order Value of Rs. 36,000
Revenue Per Month: On a month-on-month basis we have generated Rs. 12,60,000 in revenue. The highest revenue we generated was 21,00,000 in a single month
Number of Conversions Per Month: The average purchase month was 35, in the best month the number of purchases was 58

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What Worked/ Not worked?

We promoted free courses to gain the trust of people and upsell them the main product. However we realized that they didn’t care about self-paced free courses, so we introduced free interactive workshops that became our acquisition channel
LinkedIn did not work out in the B2C segment, we cut down LinkedIn and doubled down on Facebook, Google Search, and Youtube

The targeted performance marketing campaigns resulted in increased website traffic, more revenue, a stronger brand image, and ultimately, constant purchase empowering them to scale their business.