How GrowthOS Helped a B2B Service-Based Company Generate 100+ MQL Leads in Just 17 Months

February 18, 2025

11 min read

TABLE OF CONTENTS

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Overview:

Our client, a B2B service agency specializing in UX/UI design, mobile app development, and product innovation, was struggling with stagnant organic growth and limited lead generation. Their target market included Founders, CXOs, CPOs, and CTOs across the United States and Europe, but their website wasn't attracting the right audience.
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The Challenge

1. Stagnant Organic Growth
The website had low traffic and limited brand awareness, making it difficult for potential customers to discover their services.

2. Lack of High-Quality Backlinks
They had very few authoritative backlinks, preventing them from ranking higher in search results.

3. Insufficient Lead Generation
Organic channels weren’t contributing enough qualified leads to sustain and scale their sales pipeline.
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The Solution

We implemented a multi-pronged growth strategy focused on content marketing, digital PR, and link building to drive organic visibility and lead generation.

Digital PR Using Research Reports

We created data-driven research reports targeting their ICP’s key pain points.
These reports were strategically pitched to industry publications, earning high-authority backlinks and positioning the brand as a thought leader.

Content-Led Growth for the Bottom Funnel

Developed high-intent, conversion-focused content targeting bottom-funnel keywords.
Optimized existing service pages and created in-depth guides to align with customer search behavior.

Link Building with Guest Posts & Link Insertions

Secured 70+ high-quality backlinks from relevant industry websites through guest posting and contextual link insertions.
Improved website authority and keyword rankings for critical service pages.

Results We Achieved

✅ Organic Traffic Growth

Clicks: 923 → 7,917
Impressions: 79,838 → 659,786
Click-Through Rate (CTR): 1% → 1.16%

✅ Authority & SEO Metrics

Domain Rating (DR): 27 → 38
70+ backlinks from high-authority domains

✅ Lead Generation Impact

110+ MQLs through "Start a Project" & "Thank You" pages
380+ contact clicks from the “Contact Us” page

What Worked Well

Quarterly Competitive Analysis → Allowed us to pivot and iterate strategies based on industry trends.

AI-Based Processes → Streamlined content creation and link-building, improving execution speed.

What Didn’t Work as Expected

Internal Linking for Money Pages → We identified gaps in internal linking that prevented certain pages from ranking as expected.

Lack of Content Distribution Channels → While SEO traffic grew, we realized a need for better content distribution via social and email marketing.

Want Similar Results for Your Business?

Are you struggling with low organic traffic and lead generation? Our proven SEO, content, and digital PR strategies can help you scale your B2B service agency just like we did for this client

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