0 to 20K Subscribers & 9.3M Views in 90 Days

February 18, 2025

11 min read

228k app downloads through Google ads

115% Growth in Revenue

Decreases the Cost Per Acquisition by 29%

TABLE OF CONTENTS

Overview

When we started working on this podcast’s YouTube channel, it had zero subscribers and no existing audience. Fast-forward 90 days, and we skyrocketed to 20,000 subscribers and 9.3 million views.

The Challenges

- Starting from scratch – No pre-existing audience or social presence.
- Competing in a crowded space – The podcast niche is highly competitive on YouTube.
- Hitting monetization goals quickly – We needed to scale fast to attract sponsors.

Our Game Plan

We focused on smart content creation, audience engagement, and YouTube SEO to fuel massive organic growth. Here’s what worked:

1. Nailing the Content Strategy

- Researched trending topics that people were already searching for.
- Crafted catchy thumbnails and titles to boost clicks.
- Ensured high-quality production – crisp audio, engaging edits, and great pacing.

2. Cracking the YouTube Algorithm

- Posted content consistently to keep the algorithm happy.
- Used YouTube Shorts to quickly gain traction and reach new audiences.
- Leveraged long-form interviews to increase watch time and engagement.

3. SEO & Optimization Hacks

- Used high-ranking keywords in titles, descriptions, and tags.
- Optimized video descriptions with relevant links and CTAs.
- Added timestamps and chapters to improve the viewing experience.

4. Getting People Hooked
- Engaged with viewers in comments, polls, and community posts.
- Studied watch time and retention data to refine future content.
- Encouraged subscriptions through on-screen prompts and direct CTAs.

5. Promoting Beyond YouTube

- Shared videos on Twitter, LinkedIn, Instagram, and Reddit.
- Collaborated with influencers and guest speakers for extra exposure.
- Embedded videos on relevant blogs and forums to drive external traffic.

The Results Speak for Themselves

✅ Subscribers: 0 → 20,000 in 90 days 
✅ Total Views: 9.3 million+  
✅ Watch Time: 100,000+ hours  
✅ Engagement Rate: Over 10%
✅ Monetization Unlocked: Met YouTube’s monetization criteria in just 3 months
  

What We Learned

1. YouTube Shorts are a growth hack – They helped us reach new audiences fast.
2. Topic selection is everything – Viral and evergreen topics worked best.
3. Data-driven decisions win – Analyzing retention rates helped optimize content.
4. Community engagement is key – Conversations in the comments helped build loyalty.
5. Promotion outside YouTube makes a difference – External traffic sources boost reach.

What’s Next?

Now that the channel has a solid foundation, we’re focusing on:
- Attracting sponsorships to increase revenue.
- Producing more long-form exclusive content to keep subscribers engaged.
- Collaborating with industry experts to grow authority.
- Building an email list and community to create a direct audience connection.

Final Thoughts
This case study proves that you can rapidly scale a YouTube channel from scratch with the right strategy. If you’re serious about growing your channel, focus on SEO, audience engagement, and smart content promotion – and the results will follow.

What Worked Well
Identifying "High Impressions, Low CTR" videos gave clear targets for improvement.
Experimenting with different thumbnails to figure out the best performing thumbnail.
What Didn’t Work as Expected
Expressions drive emotions, and the original thumbnail lacked that visual punch with strong facial emotions.
Overuse of a positive narrative - Instead of making the title or thumbnail opinionated or controversial, it was too neutral to create intrigue.