How We Helped an AgriTech Startup to Increase Their App Download by 2000% in Just 6 Months

About the Client

The AgriTech startup is an animal feed consulting app that helps choose the right nutrition for animals and create feed at affordable rates.

The Challenge

They were struggling with a Low App download Rate, High Cost Per App Download, and Low User Retention Rate, which resulted in burning cash.

Our Solution

Xcelerate Digital proposed a Growth Plan using performance marketing strategies:

• Highly Targeted Top of the Funnel Ads: We focused on crafting high-quality ads across UAC, and Meta. It helped us to increase brand trust and reach on a large scale among the ICP.
• User-Generated Ads for Retargeting: To establish authority and generate more trust among trust, we launched real user stories as video and static ads. 
• Deep Linking Retargeting Ads: After a user downloaded the app and took key action within the app, we retargeted them with the products(I.e. Consultation call,  through deep linking ads

Key Performance Indicators (KPIs)

Results Delivered

The implemented strategy yielded significant results for the client within a year:

• App Download: We helped the startup with a total of 228k app downloads with Cost Per App Download of INR 7.63 
• Cost Per Acquisition: Before the engagement with Xcelerate Digital, the Cost Per App Download used to be Rs. 30. Over the engagement period we optimized the cost per app download to INR 7.63
• User Retention: We increased the user retention rate from 5% to 40% within 3 months. 

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What Worked/Not Worked

• We launched the Meta app download campaign but the Meta ad was the nonperforming channel. The low app download rate and the quality of the user were not satisfying, so we cut down the top-of-funnel Facebook ads and doubled down on Google ads.
• Although top-of-the-funnel Google ads and MOF Facebook ads were working as the onboarding flow of the app was not perfect, we helped them to identify and fix the app issues.

The targeted performance marketing campaigns resulted in increased website traffic, app downloads, a stronger brand image, and ultimately, constant product inquiries empowering them to scale their business.