How an EdTech Youtube Channel Scaled a Business Course Video from 45K to 1M+ Views

February 18, 2025

11 min read

228k app downloads through Google ads

115% Growth in Revenue

Decreases the Cost Per Acquisition by 29%

TABLE OF CONTENTS

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Overview:

Our client, a leading EdTech company offering online courses and certifications, was struggling with stagnating video views. While they successfully created content on high-search keywords in finance, their video performance plateaued, leaving a massive opportunity untapped.

Their target audience included students, working professionals, and career switchers looking for upskilling opportunities in domains like Data Science, AI, and Digital Marketing.

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The Challenge

Stagnant Views Despite High Impressions
The video was getting millions of impressions but barely converting them into views.

Extremely Low Click-Through Rate (CTR)
The CTR was stuck at 0.8%, meaning only a fraction of viewers clicked on it.

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The Solution

We implemented a data-driven YouTube growth strategy focused on content optimization, audience engagement, and discoverability.

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YouTube Studio Deep Dive

We analyzed performance metrics in YouTube Studio and found the issue: High impressions, low CTR.
After changing the thumbnail, we monitored analytics and saw an instant CTR boost from 0.8% to 2.5%, driving a massive increase in views.
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Thumbnail Optimization & A/B Testing

We tested new thumbnail variations to find the winning format that could drive better engagement.
The optimized thumbnail created intrigue, making viewers more likely to click and watch
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Results We Achieved

✅ Views Growth: 45K → 1M+
Algorithm Favorability: Higher retention along with CTR boost signaled YouTube’s algorithm to prioritize the video in recommendations and search results.

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✅ CTR Increase: 0.8% → 2.5%
Compounding Effect of CTR: A small increase in CTR led to YouTube pushing the video to a broader audience, triggering exponential growth.

What Worked Well

Identifying "High Impressions, Low CTR" videos gave clear targets for improvement.

Experimenting with different thumbnails to figure out the best performing thumbnail.

What Didn’t Work as Expected

Expressions drive emotions, and the original thumbnail lacked that visual punch with strong facial emotions.

Overuse of a positive narrative - Instead of making the title or thumbnail opinionated or controversial, it was too neutral to create intrigue.

Want to Scale Your Youtube Channel Growth?

Struggling with low views and engagement? Our data-driven YouTube growth strategies can help you achieve similar results.