You’ve seen creators like Jenny Hoyos, Cleo Abram, and Science and Fun by Ashu Sir get hundreds of millions of views just by making Youtube Shorts. But going viral isn’t as easy as it looks. The secret to how to grow on Youtube? Quantity makes quality. So…
The more you create, the better you get!
Before jumping into the creation process, let’s break down the key elements of a great Youtube Short:
What Makes a Good Short?
A Strong Hook: Your opening should be so compelling that it can be used as a title and thumbnail on long-form content.
Simplicity: If a five-year-old can understand it, you’re on the right track.
Storytelling: A compelling narrative that keeps people engaged and rewatching.
No Audio Dependency: Your short should make sense even on mute.
The Most Important Metrics in Shorts
To measure success, focus on these three key metrics:
% Viewed (Benchmark: < 100%) If people rewatch your short, Youtube pushes it harder.
Traffic Source Shorts feed and browse features should be your primary sources.
View Through Rate How many people actually watch your Short versus skipping it?
How To Generate Viral Youtube Shorts Ideas?
Step 1: Identify Your Audience’s Needs
List your ICP’s (Ideal Customer Profile) current problems and goals. What would they stop scrolling for?
Step 2: Research What Works
Look at trending Shorts in your niche. What’s getting millions of views? Reverse-engineer why they work.
Step 3: Verify with Youtube’s Search Score
Check the search volume of your topic to ensure there’s demand.
Or simply answer these two questions:
Why is this video important?
Why would someone save or share this?
Finding & Building Your Unique Style
Finding your own voice takes time, so steal like an artist until you develop your own style.
Pick the top 5 creators in your niche.
Ask yourself: How would they structure this Short?
Try different styles and see what works best for you.
Structure for Maximum Retention on Youtube Shorts
A very simple way to win on Youtube is by understanding the motivation of Youtube as a platform - it aims to become a television, which means it wants it’s users i.e. viewers to binge watch video after video, repeatedly.
The Youtube algorithm measures the success of this motivation with ‘retention’. Here’s a basic structure you can use to create high retention shorts:
Hook → Foreshadow → Story Progression → CTA / Re-loop
Set Expectations (First 3 Secs) Examples:
“I wanted to do X…”
“I’m building X…”
Foreshadow with a Twist
“…but I did not expect Y”
“…so this is what happened”
Storytelling Techniques That Work:
Journey Style: The end is unknown, keeping viewers hooked. (“We asked Delhi who is the real GOAT—Messi or Ronaldo?”)
Right to Left: Start with the conclusion as the hook. (“Messi is the GOAT, here’s why.”)
Lateral Progression: Challenge assumptions. (“Everyone says Messi is the GOAT, but what if Ronaldo actually has an edge?”)
CTA / Re-loop for More Views
Create loops that connect back to the start.
Add a surprise or question at the end to encourage rewatching.
Shooting & Editing for Virality
Winning Opening Visuals: Is it a Thumb Stopper?
Extreme close-ups
Main characters in action
Something unexpected (e.g., breaking an object, throwing something)
Editing for Maximum Retention: How to Retain Viewers?
No single shot should last longer than 3 seconds.
Use continuous background music + SFX to keep engagement high.
Utilize L & J cuts to maintain flow.
How to Analyze Your Shorts’ Performance
Key Metrics to Watch:
Metric
Scroll-Through Rate (Viewed vs. Swiped Away)
Retention Rate (How Many Watch Till the End?)
Lever
Strong hook & opening visual
Storytelling strength
Benchmark
85% retention
90% retention
✅ Quick hack:
Identify those drop-off points where viewers are leaving the video? Trim those parts from Youtube studio.
The Takeaway
Cracking Youtube Shorts isn’t about luck—it’s about mastering structure, storytelling, and retention. Follow this process, experiment consistently, and refine your approach. And as we saw earlier - the more you create, the better your Shorts will become.
Jon Doe
SEO Head
CTR
Watch Time
Retention Rate
How many people clicked the video
How long they stayed
How much of the video they watched
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